Brand Partnerships Intern - Minnesota Twins
Dates: January 2019 - November 2019
​Minneapolis, MN

As an intern within the Brand Partnerships department of the Minnesota Twins, I served to assist the organization with ensuring mutual benefit from partnerships with our corporate sponsors. This role involved planning and executing activation components, as well as supporting research and growth initiatives within the organization. 
​Read all about the highlights, as well as featured projects, events and promotions I've played a hand in!

Highlights
  • Ensured business-to-business relationships with organizational partners through fulfillment of contractual components
    • Including, but not limited to:
      • In-game promotions
      • Partner events featuring team involvement in community and corporate settings
      • Internal tracking of asset distribution and performance
  • Conjoined with account representatives to create and edit recap, renewal and prospect presentations for partnerships proposals upwards of $1,000,000 and more
  • Completed a Capstone Project designed to improve centralized organizational operations,  presented to an executive panel including the team president, and was awarded first place
  • Integrated a concert within the event flow of a NCAA FCS Division 1 Football game at Target Field and executed partner activation with the performer
  • Hired the first employed group of runners to execute the Target sponsored Race at Target Field mascot race
    • Manage a team of 10 individuals through oversight of scheduling, time reports, and employee benefits​
  • Aided in the organization and allocation of a partner promotion that accrued over $52,000  in ticket sales within one month
Intern Capstone Project
​An inaugural component of the Twins Internship Program, our 2019 Twintern class was divided into five groups and assigned one of five topics stemming directly from the organizational strategic plan.  We were then given three months before presenting our projects in front of an executive panel, featuring:
  • Dave St. Peter,  President & Chief Executive Officer
  • Kip Elliot, Executive VP, Chief Administrative Officer/Chief Financial Officer
  • Joe Pohlad, Executive VP, Brand Strategy & Growth
​
My group was assigned the topic of PEOPLE - Build Recruitment Channels & Enhance Staff Diversity, to which we focused in on how to create a recruitment network throughout Twins Territory and beyond.  As co-captain for my team, I had an integral part in fostering the success of our group, including communication on progress, leading weekly group meetings, creating presentation slides and overseeing presentation content and flow.

On August 28, 2019, we presented a strongly structured plan on how to achieve our play call: Increase Inclusion to Ignite Innovation. I am please to say that we were awarded as the 1st Place Project for this inaugural capstone year!

If you are interested in learning more about our project, check out the content pieces below and feel free to contact me for more!
Above is the video we used to introduce our group members during our presentation, modeled after the 2019 Twins branding and advertisement pieces. 
Utilizing Digideck, I created the slide deck used for our presentation featuring engaging videos and graphical data representation. Some examples of slides are above.
Notable Events
​Within my position, I was able to be a part of many events, and even led on some major activation events with organizational partners:
NDSU vs. Butler - NCAA FCS Division 1 Football Game
August 31, 2019 - Target Field
  • Cenex: ​Jordan Davis concert and activation
    • ​Execution involved personal escort for Jordan around stadium for activation pieces which included pre-game and half-time performances; in-game marketing stunts such as a t-shirt cannon; and a Meet & Greet session with 50 guests of Cenex
    • Planning spanned over three months and required for decisions to be made on a Green Room location; dining & catering; load-in/out logistics; stage and sound equipment rental; run-of-show elements and documents; communication with Cenex and their agency (Exponent), as well as Jordan Davis' tour manager and agent. 
  • Pioneer: Displays & Hospitality group
    • ​Coordinated logistics of large concourse displays and blow-up seed bag advertisements to be placed in-stadium and on the field for event day
    • Created and prepared plans needed to host a hospitality group of 500+ guests on behalf of Pioneer in-stadium prior to kickoff
  • Credentials
    • Oversaw the requests and production of official credentialed access needed for Pioneer and Cenex representatives on event day​​
Delta Airport Event
May 10, 2019 - MSP International Airport
Event involved traveling to the MSP International Airport with a number of Twins players and staff to interact with Delta employees and travelers.
  • Tracked attendance of players and staff
  • Coordinated security protocol for airport access (IDs/passports, name verification, and equipment being brought)
  • Secured bus transportation rental for players and staff; involved coordination of timing and information with bus service
Little League Youth Game Takeover Series
May 26, 2019 - Shakopee U14 Softball
July 17, 2019 - St. Paul U12 Baseball
July 22, 2019 - Minneapolis RBI U12 Baseball
  • Responsible for US Bank co-branded materials utilized in-game
  • Assisted in set-up of field, including a whole Twins Takeover (video board; PA, DJ and sound system; signage and tents)
  • Ran raffle game featuring inflatable game board for Twins and US Bank prizing
  • Executed Kids Mascot Race promotion through engagement with fans attending the Little League games
{Local WCCO story (video)}
2019 Minnesota Twins Opening Day
March 28, 2019 - Minneapolis, MN
  • Set-up and assisted in execution of Opening Day Partnership event located off-site at a nearby event space
  • Executed Gameday promotions, including Supercuts Play Ball Kid and Target Race at Target Field mascot race
  • Distributed and delivered all allocated promotion giveaway items coming from sponsored activation pieces built within the game production
Additional Events
​In addition to the events above, I also played a part in the planning and/or execution of the following events:
In-Game Promotions
Within my position, I oversaw the allocation and distribution of all in-game promotion prizes for all sponsored contests. Additionally,  I was responsible for the planning and execution of the following in-game promotions with organizational partners:
Target Race at Target Field
Takes place: END of 4TH INNING, every home game
Duties include:
  • Scheduling and coordinating for ALL home games
  • Managing inaugural Racing Team
    • Hired team of college and high school runners to increase the level of excitement for the promotion
    • ​Oversee their scheduling, time reports and benefits
Securian Financial Family of the Game 
Takes place: PREGAME, every Friday home game
Duties include:
  • Execution, including escorting family to the field and placing on the field for the promotion (batting practice viewing; meet and greet with Twins player, incl. radio interview led by the kids)
  • Communicating with winning family to gather information and ensure logistics for day-of
​Gillette Children's Honorary Captain
Takes place: PREGAME, every Sunday home game
Duties include:
  • Execution, including escorting of Captain and guests to the field and placing on the field for the promotion
  • Communicating with Gillette contact to gather information and ensure logistics for day-of
Miscellaneous
As with every internship position, the "other duties as assigned" statement holds strong and true for my experience with the Twins. Even though they come in as "assigned", they all still hold an element of FUN as the Twins Tradition dictates. 
For acting inquiries, my contact information is at the bottom of this page. 

Caribou Coffee Commercial Spot

Supercuts pitching change scoreboard feature

Mascot Appearances 

Radio Commercials

Action Day - Greater Twin Cities United Way
US Bank - Mobile App (in Spanish)
Mr. Alexander L. Johnson
(262) 441-0586  //  alexander8johnson@gmail.com​